Orbik Labs
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Network4Star

Outbound Calling & Lead Response System

A calling and lead management system that turned missed calls into tracked, followed-up leads.

TwilioWebRTCTwilio StudioSerper.devGemini APISMS Automation

The Problem

Network4Star had no centralized system for outbound calling or inbound lead capture. Calls were placed manually with no dialer efficiency, missed calls went untracked, and follow-ups depended on someone remembering to circle back — leads were falling through the cracks.

The Solution

Orbik Labs built a custom calling and lead management system, including:

  • A Twilio + WebRTC softphone with progressive, power, and three-line dialer modes for efficient outbound calling
  • Automated lead enrichment using Serper.dev + the Gemini API, so agents see pre-researched context before every call
  • A missed-call webhook (via Twilio Studio) that automatically captures missed calls as leads and routes them into a follow-up queue
  • SMS campaign management with a built-in phone blocklist for compliance

The Result

  • Missed-call follow-up rate improved from roughly 40% to 95% within the first month of rollout
  • Average time-to-first-contact on new leads dropped from ~6 hours to under 20 minutes
  • Agents using the three-line power dialer mode increased daily call volume by ~2.5x

Gallery

Softphone dialer interface with dummy call data
Automated lead enrichment view
Missed-call follow-up queue
Missed calls are captured by a Twilio Studio webhook and routed straight into this queue for follow-up.
SMS campaign management dashboard

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